Industry News
Web 3.0 is only partly about semantics - Mon, 04 Aug 2008
There is nothing more frustrating than a gaggle of geeks sitting in your boardroom talking about simple concepts in an unnecessarily obfuscatory manner ... Read More »
How Does Internet Marketing Work - Thu, 17 Jul 2008
Internet marketing is defined as advertising and selling a product on the Internet. Read More »
'Not a site, but a concept': Tapping the power of Social Networking - Thu, 17 Jul 2008
Mini USA, the American branch of BMW's Mini Cooper line, tracks everything being said about its brand everywhere on line ... Read More »
Facebook is SA firms' best friend - Thu, 17 Jul 2008
South African companies are taking advantage of social networking website Facebook as a cheaper and more efficient way of marketing their businesses. Read More »
Matthew Bull is appointed Creative Counsel to the OPA - Wed, 02 Jul 2008
Matthew Bull, the charismatic, talented and super-charged Global Creative Director of Lowe Worldwide has been appointed Creative Counsel to the OPA. Read More »
Online conversion paths – the intelligent road to results - Mon, 23 Jun 2008
Online retailers are particularly sensitive to the effectiveness of their online checkout process. The measurement metric of shopping cart abandonment is a no brainer ... Read More »
Online shopping on the up, make sure that you are safe - Thu, 05 Jun 2008
Remember when you had to venture into a travel agency to book your flight? Or when we had queue for ages at the bank to get a statement or transfer money? Read More »
Blogs Are A Mainstream Media Worldwide - Fri, 25 Apr 2008
Universal McCann recently released their Wave 3 study and in it 17 000 internet users in 29 countries were interviewed. What is clear is that participation and sharing information over the internet is a rapidly burgeoning trend. Read More »
South Africa’s Fastest Growing Websites - Thu, 08 May 2008
Creamer Media’s industrial and political websites dominate the fastest growing sites Read More »
Reaching the ‘always-on' consumer - Wed, 16 Apr 2008
Digital affects all of us – it has caused a true paradigm shift, turning consumers into true engaged citizens of the new digital democracy. Read More »