Managing search and online media in an integrated manner yields a higher return on investment than using them independently, says Diane Charton, managing director, Acceleration Media. Read More »

The digital era is exploding with potential and it cannot be ignored by any advertising agency or client who wants to flourish in the future. Read More »

The internet has over the years grown to become one of the most powerful mediums of communication. Becoming the new playground.. Read More »

Advertisers must keep pace with trend towards richer and more interactive media, according to Jacqui Boyd, the online media planning director at Acceleration Media. Read More »

The missing variable in today's measurement and optimization philosophy is the "sphere of influence" effect. Here's why. Read More »

Traditional media won't be raking in the money from automotive advertising for much longer as vehicle buyers spend less time with traditional media and more online Read More »

Diane Charton of Acceleration Media looks at the tools that marketers can use to aim their online advertising at their target audiences with pinpoint accuracy. Read More »

Consumers are the new medium, and few agencies have figured out how to harness that power. Read More »

When deciding where to place your client's advertising, look for a site with eye-grabbing interactive elements. Read More »

Companies that want to maximise their returns from their online marketing spend should look at ways that they can use geo-targeting and other forms of targeting to reach the users that fall in their target markets while reducing the waste associated with serving ads to those who don't. Read More »