Tue, 17 August 2010
*NEW* We've launched our new name and logo! Click here for more
OPA Breakfast Workshops Presentations
News
The creative circle & dmma january – june 2010 Digital results
- Thu, 29 Jul 2010
An excellent turn out for a first time and long overdue category. An interesting and wide array of entry pieces totalling 53 entries in total from the first six months of this year (Jan – June 2010).
Read More »
Paywalls an act of desperation
- Tue, 27 Jul 2010
Last week, the Digital Media & Marketing Association (formerly the Online Publishers Association) hosted debates in Johannesburg and Cape Town around the feasibility of paywalls and by extension the feasibility of the local online publishing industry.
Read More »
Online publishing - who's going to pay for it? The Media Online
- Tue, 20 Jul 2010
Paywalls were the hot topic at a debate arranged last week by the DMMA (Digital Media and Marketing Assoc, formerly the Online Publishers Assoc) and hosted by BDFM at the Avusa offices in Rosebank, Johannesburg
Read More »
Careers
Digital Custom Editor
- Wed, 11 Aug 2010
Content strategy and production for Standard Bank!|s new youth portal , Social Media campaigns for clients
click for more info »
Group Digital Manager
- Wed, 14 Jul 2010
Associated Magazines is looking to create a digital strategy of all digital platforms such as websites, mobile sites and or Blogs for each of the magazine titles that are integrated with the editorial and corporate brand strategies for the business.
click for more info »
Social Media Community Manager
- Wed, 07 Jul 2010
This Social Media Community Manager position requires of you to be able to think on your feet and to be armed with loads of initiative. It's about being able to anticipate a community's response and to engage thousands of followers, but still maintain a brand voice true to each client - being able to wear different hats.
click for more info »
» submit a job
Latest Online Readership: June 2010
Unique Browsers:Total:20.481.203
SA Only: 10.369.823
Page Impressions: Total: 427.542.826
Local: 329.937.711
Profile of SA’s Internet Users: June 2010
 Sex: |
Male: | 54% | | | Female: | 46% |
 Age: |
25-34: | 31% | | | 35-44: | 25% |
 Education: |
23% | | | Univ Degree: | 30% | |
| Black Population: |
23% | | | White Population : | 63% | |
 Income: |
9% Monthly income From R30 000 - R39 999 | ||||
| Souce: Nielsen data for June 2010 | |||||
Targeting the Online Consumer
Download Powerpoint Presentation »
Download Powerpoint Presentation »
- OPA Guru
- Q & A
Nikki is the CEO of Primedia Online which, amongst other online services, publishes the likes of iafrica.com, Rugby365, SA Soccer365 and Sport365.
Primedia Online was formed after the sale of 365 to the Primedia Group. Nikki having graduated in Information Systems from UCT, started her career at Acceleration.
What is Crowdsourcing?
Crowdsourcing is a term that is used to define a method or process whereby a creative solution for a problem is sourced from an undefined crowd rather
than a single contractor.
Banish the mindset that "Creative" MUST equate to "art" or "design" – in the face of realization that all industries are constantly faced with dilemmas that require creative mindset solutions.
The focus is on leveraging the power of a community to generate solutions, opinions and support in fields ranging from science and innovation (http://www.innocentive.com) to design and branding (http://www.Springleap.com) to even funding for movies (http://aswarmofangels.com).
Crowdsourcing is often loosely referred to as "Marketing on steroids", with products sourced from premium global talent coupled with the marketing that is tacitly part of the sourcing process as well as an indication of readiness for consumption via the use of social networking and voting
mechanisms.
Poll
Featured Case Study
